- Some muffins are wrapped in paper, and some are in muffin cases. The thickness of the paper, as opposed to the cases, often hinders the ability of the muffin to emit its scent. Therefore, all muffins should be in the muffin cases, in consideration of the fact that some of us can only sniff them.
- Some chocolate muffins are made with pure chocolate, and some with cocoa. The smell of cocoa is markedly stronger than that of pure chocolate, (surprising, i know) so manufacturers of muffins should include a combination of cocoa and chocolate in order to satisfy both the tasters, and the sniffers.
- A rather ordinary muffin is often covered in 'Hundreds and Thousands' or some other sparkly edible decoration. These decorations only serve to tempt a person to eat the muffin, and do not aid in the ability to smell them from a distance. They are redundant, and should therefore be avoided.
If any of my millions of readers have muffin-manufacturer-links, or any relevant industry contacts, please forward this on. Pretty soon you'll all thank me for a marked improvement in the quality of scent coming from the muffins of this world.